Colin Kim
CREATIVE DIRECTOR
Abuelo
2020 ONE SHOW Shortlist x 2 for Craft and Art Direction
The Day of the Dead celebration was alive and doing pretty well at DisneyLand. Our strategy partners asked us to come up with something that really tugged on the heart strings of those who celebrated this amazing event at the park. We came back with this story inspired by the world of COCO. In it a young girl gets to share a cookie with her abuelo, on the one day they can.
Disney loved it so much we even made the cookie for guests to buy in the park. I couldn’t find one which was a good sign.
Character designs we created with our friends at PIXAR and LOBO.
Aforementioned cookie
Lee Unkrich, who directed COCO loved it so much he clapped after we shared the script and was pretty supportive all the way through.
CREDITS
Disney / YS
Karan Dang Director, Creative
Colin Kim Group Creative Director
Josh Hepburn Senior Copywriter
Neph Trejo Senior Art Director
Marisol McIlvain Senior Producer
Mabel Serrano Senior Project Manager
Marc Brugnoni Creative Consultant
Tatiana Quaife Strategy Partner