Colin Kim
CREATIVE DIRECTOR
Nike Better World
This was a pitch, and in the end R/GA didn’t win it. But we're proud of this work anyway.
Nike came to us to let the world know of their green efforts, and to galvanize Nike’s fans to join together to continue to make a Better World. We presented a campaign/platform called “VS”. The campaign evangelized the power of sport throughout history, to inspire people to believe in it’s ability to solve future problems.
