Colin Kim
CREATIVE DIRECTOR
Enter Kobe Bryant
When Kobe steps on the court, he becomes the Black Mamba – an unstoppable alterego feared by the league and beloved by fans. Nike Basketball set out to digitally mimic Kobe’s physical transformation online at NikeBasketball.com. So when Kobe transforms, the site transforms with him. We built a custom-made Twitter algorithm to generate and monitor realtime global social chatter. Everytime Kobe has a crazy play on the court, global social chatter spikes, and transforms the site. Once opened, the site gives fans exclusive access to things like Kobe video interviews, personalized wallpapers, and exclusive Nike ID Zoom Kobe 6 shoes for a limited time before closing up again.
Awards & Press
2011 Bronze Cannes Lion, Cyber
2012 Silver One Show Interactive Pencil
2012 Tomorrow Awards, Shortlist
2012 SXSW Social Media, Finalist
2012 SXSW People's Choice, Finalist
2012 Andy's, Shortlist
“Nike gets Kobe to unleash his Black Mamba.
Kobe Bryant got lots of snickers when he told the world that his alter ego is the Black Mamba, a fierce serpent known for its uncanny ability to strike at any moment with pinpoint accuracy. Now, Nike’s getting on board with a new “Black Mamba” campaign, ”