Colin Kim

Learning to Ball.

Nike wanted to teach today’s best basketball moves to the next generation of young basketball hopefuls. 

We were challenged with designing an experience that gave aspiring players hands-on lessons on the court. We created the Nike Film Room: part half-court, part green screen, 100% education.

Using a combination of green screen technology, HD cameras, and a custom-built computer program to analyze the footage, The Film Room deconstructed the kids’ movements, separating the player with the ball from the background. After performing their move, kids were presented with their very own personalized, 18 x 24” Nike poster starring themselves. 

Awards

2011 Gold Andy, Reset 

2011 Cannes Titanium and Integrated, Shortlist

2011 Cannes Bronze Lion, Outdoor

2011 D&AD In the Book, Branding

2011 Gold Clio, Innovative Media

2011 AICP NEXT Award, Experiential

2011 Creative Review, Best in Book 2011

2011 One Show Interactive, 3 Merits

2011 Tomorrow Awards, Shortlist  

2011 Gold Jay Chiat Award, Creative Technologies

2011 Gold London International Awards - Environmental

2011 Gold London International Awards - The NEW Category

2011 Gold London International Awards - Sports    

The Live Experience

Nike let us showcase the idea at the World Basketball Festival at the world famous Rucker Park in NYC.

Signature Moves Web & Mobile

We made a desktop and mobile app version of Signature Moves, so you learn the game wherever you are.

Print Exploration

Some print designs to extend the campaign.